LinkedIn Marketing Course

Details of Course Modules

LinkedIn Personal Branding & Marketing Course
The LinkedIn Personal Branding & Marketing Course is designed to help professionals, entrepreneurs, jobseekers, consultants, and creators build a strong, credible, and influential presence on LinkedIn. This course focuses exclusively on using LinkedIn as a powerful marketing, networking, and opportunity-generation platform. You will learn how to position yourself as an authority in your industry, grow a targeted network, and use LinkedIn content strategically to attract career opportunities, clients, and partnerships.

Through practical, step-by-step training, you’ll discover how to optimise your profile for visibility, communicate your value clearly, and engage decision-makers consistently. This course is ideal for anyone looking to leverage LinkedIn for professional growth, lead generation, and long-term personal brand development.

Topics included on the course:
1. LinkedIn Profile Optimisation (headline, summary, experience, and keywords)
2. Defining Your Professional Brand & Value Proposition
3. Storytelling on LinkedIn (using posts to build trust and authority)
4. LinkedIn Content Strategy (posts, articles, carousels, and video)
5. LinkedIn Algorithm & Engagement Best Practices
6. Network Building & Strategic Connections
7. Growing Targeted Followers & Industry Visibility
8. Personal Brand Asset Creation (banners, featured content, lead magnets)
9. Using LinkedIn for Career Growth, Clients, and Opportunities
10. Ethical Monetisation & Opportunity Conversion on LinkedIn

LinkedIn Company Marketing & Lead Generation Course
The LinkedIn Company Marketing & Lead Generation Course is designed for businesses, startups, SMEs, and marketing teams that want to use LinkedIn as a primary B2B marketing and growth platform. This course teaches how to build a strong company presence, generate qualified leads, and position your brand as a trusted authority within your industry.

With a clear focus on LinkedIn marketing strategy, company page optimisation, content planning, and paid advertising, this course shows you how to create consistent brand visibility and measurable business results using LinkedIn.

Topics included on the course:
LinkedIn Company Page Setup and Optimisation
Building Brand Credibility on LinkedIn
LinkedIn Content Creation for Businesses
Employee Advocacy & Network Amplification
Using AI Tools for LinkedIn Content Creation
LinkedIn Lead Generation Strategies
LinkedIn Messaging & Relationship Building
LinkedIn Ads Manager Overview
Sponsored Content Campaigns
Lead Gen Forms & Conversion Tracking
LinkedIn Analytics and Performance Measurement
Scaling LinkedIn Marketing for Sustainable Growth