SEO Training for best results

Search Engine Optimisation (SEO) is a process which requires some technical skills and knowledge in HTML or content management systems (CMS). The benefits of learning SEO are substantial. Most businesses that have some sort of web prescence require SEO services. The training will also teach you how to increase your social media prescence.

SEO is a Craft, Not a Formula. Just as a chef that cooks a great meal requires skill, intuition, and experience in knowing how to balance ingredients, SEO requires a deep understanding of strategy, timing, and adaptability. A professional SEO practitioner doesn't simply follow a formula or apply a set of steps mechanically—they bring together various elements, adjust them as needed, and make sure everything works together in harmony to "serve" the best results for their website. Just like cooking, SEO is as much an art as it is a science—and it requires practice, patience, and precision to get it just right.

Another analogy: SEO is much like constructing a house. Without a solid foundation, the structure will eventually fail. In the same way, you should focus on elements like carpets and wallpaper only after the flooring, walls, and roof are properly built and secure. The foundation in this context refers to the website domain name, webpage urls, meta title tags, meta keywords and meta descriptions. Topics included on the course are as follows:
Website domain name selection
Keyword Research
Creating an SEO plan
Competitor research and analysis
Webpage Optimisation
Link Building (inbound and outbound)
Social media optimisation
Search Engine Submission
Google search console
Google ad campaigns set up and management
Youtube video optimisation
PDF brochure optimisation

More SEO training courses coming soon!